We revolutionized the running world with the launch of the Rock 'n' Roll Marathon Series in 1998.  A catalyst for the evolution in the type of people who are choosing an active lifestyle and their reasons for doing so, the Rock 'n' Roll Marathon Series melds the excitement of a rock concert into an endurance event, infused with live bands performing at every mile along the course.  Cheer zones complete with high school cheer squads and screaming fans fuel participants' motivation to reach the finish line. 

After completing the race, participants join their friends and families again to celebrate with a Finish Line Festival featuring a headliner concert.  Past performers include the Goo Goo Dolls, Counting Crows, Chris Isaak, Chicago and Sara Evans.  A two-day Health and Fitness Expo straddles the Rock 'n' Roll Marathon weekend offering exciting activities for participants and their supporters.