Competitor Group Unveils New Title for Magazine

VeloNews magazine rebrands itself as Velo, new masthead premieres with August issue

BOULDER, CO (July 11, 2011) – Competitor Group, Inc. (CGI) today unveiled the new look of VeloNews, North America’s oldest bike racing magazine, with a new name, Velo. The magazine’s redesigned cover premieres with the August issue, on sale July 19th.

The word “News” leaves the print publication, but will remain intact for its online audience at VeloNews.com to access up-to-the-minute breaking news and on-the-ground race coverage, photos and video. The magazine’s editorial will continue to feature the biggest stories in cycling, from events and personalities to cutting edge technology. The name change is a continuation of the evolution for the brand that began nearly 40 years ago as Northeast Bicycle Racing News, which became Cyclenews then Velo-news to VeloNews and now Velo.

“Without a doubt Velo Magazine is the best bicycling magazine in the world and this new direction will separate our outstanding print product from our online news outlet at VeloNews.com,” said Bouker Pool, SVP of Marketing at CGI. “Readers won’t find our VeloLab bike testing, our insider analysis and our engaging storytelling anywhere else but in the pages of Velo.”

With a redesigned cover featuring the fiery British sprinter Mark Cavendish, the first issue of Velo will be the Rivalry Issue, digging into the art of trash talking and how it affects racing on the road and off. In the back, a VeloLab bike test anchors the tech and training section.

For more information about Velo, including advertising rate cards and an editorial calendar, visit Competitormediakit.com. For the latest cycling news, race results and more, visit VeloNews.com.