Competitor Group Acquires SBR Triathlon Series

August event to be rebranded as TriRock New York presented by SBR 

San Diego, CA – June 8, 2011 – Competitor Group, Inc. (CGI), the leading media and event resource in the active lifestyle industry, today announced the acquisition of the SBR Triathlon Series. 

Entering its fifth year, the two-event series of USAT-sanctioned sprint triathlons kicks off this weekend in New York's scenic Harriman State Park. The second event, scheduled for Saturday, August 13, 2011, will be rebranded as part of CGI’s TriRock Triathlon Series – TriRock New York presented by SBR. 

“We are excited to bring the TriRock Series to the greater New York metro area and joining forces with a retail partner like SBR is a natural fit,” said Scott Dickey, President of CGI.  “Both companies share a vision of pushing the sport of triathlon beyond its niche endurance reputation, while supporting the active and vibrant triathlon community in the Northeast.”                                                                

CGI organizes the 24-event Rock ‘n’ Roll Marathon Series and publishes both Triathlete Magazine and Inside Triathlon. The TriRock Series events have a fun and entertaining atmosphere, which is ideal for the beginner triathlete looking to get more experience as well as the seasoned athlete looking to test their speed in a short course race. 
New York’s musical multisport mash-up will feature a ½ mile swim, 16 mile bike and 3.1 mile run. The event will include live bands along the swim, bike and run courses, followed by a post-race party and concert.

For more information, please visit Trirockseries.com.

2011 TriRock Series Schedule

• TriRock Seattle July 17, 2011
• TriRock New York presented by SBR August 13, 2011
• TriRock San Diego September 11, 2011
• TriRock Gettysburg October 16, 2011

About the TriRock Series

Organized by Competitor Group, the TriRock Series successfully debuted in San Diego on Sunday, September 12, 2010. Like no other series the industry has to offer, TriRock has put the rock in triathlon, taking the racing experience to the next level.  Race courses feature varying distances while Triathletes can listen to their favorite tunes with live bands positioned along the route and transition area. Each event features finish line festival with a red carpet finish, beer garden, food and a post race concert. For more information, please visit www.trirockseries.com or follow @TriRockSeries on Twitter.

About SBR

SBRshop.com is an online and retail store for athletes by athletes. The SBRshop.com customer service experts offer cyclists, runners, swimmers and triathletes unparalleled service, product expertise and objective technical information. This hands-on approach means that you, our customer, know that you can trust our advice. We are here to help you find the product that best fits your needs and makes the most efficient use of your time and money. With live online help available it couldn't be easier to get the products that fuel your passion. No matter where you are, our customer service experts are available online and glad to speak with you. For more information visit SBRshop.com.